Gas Lighter transforms blunt, direct copy into psychologically-informed euphemisms — powered by AI and grounded in Terror Management Theory.
From uncomfortable truth to comfortable fiction in seconds.
Drop in any blunt, direct text that needs softening — headlines, emails, announcements, anything.
Select from Corporate, Political, Marketing, PR/Crisis, or Diplomatic — each with its own euphemistic playbook.
Receive a transformed version with TMT analysis explaining the psychological mechanisms at work.
Before and after — witness the transformation.
We're firing 2,000 people to cut costs.
We are undertaking a strategic workforce optimization to better align our human capital resources with evolving business priorities.
We lied about the budget numbers to get elected.
The previous fiscal projections reflected aspirational targets that have since been recalibrated in light of emerging economic realities.
This product is overpriced and barely works.
This premium-tier solution represents a considered investment for discerning professionals who demand best-in-class performance.